Carolyn Creative

Here is some detail on my work on the web, and you can click on the thumbnails below to see samples.

Web Concept and Creation

Is Your Posse Peaceful?

For the Peaceful Poses website, I worked with designer Alexa Corcoran in Frontpage to create a site that was simple and warm, yet also playful and fun!  On an ahem, modest budget.  As the yoga market is 90% women, we felt comfortable using plucky silhouettes and a purple-based color scheme.

Some special features included:

• Creative navigation: What’s Up-Dog (news), Peaceful Posse (people), Extra Exhales (features)

• Fun yoga-inspired phrases rotating in corners (Want to see more? View all the rotating yogi-phrases on the site.)

Everybody Needs A Little Breathing Room

We chose Flywheel Studio in Durham, NC to help design the Breathing Room site.  For Breathing Room, we needed the site to be both inviting and accessible, but also professional and polished as the studio also includes a large retail section and coffee bar.

It was important that visitors felt a sense of spaciousness, peace, and of course, breathing room, as they spent time on the site.

The site brought a unique twist (pun intended!) to such sections as:

• Home - A Flash-based landing page with rotating images
• News - A stylish, yet easy page to post updated news and events
• Classes - A page focused on the schedule while still providing additional links for more information)
  
• Contact - Form to collect additional information from the visitor

To move the site from “information only” to a direct sales channel, we partnered with a third-party web resource to allow customers to sign up for a course online.  Implementing this technology involved customization work as well as schedule population and ongoing maintenance.

Web Content

One of my favorite genres is writing for the web.

Web writing often requires a playful, conversational tone — right up my alley!  Please enjoy a few samples of my writing for the web …

Yoga Q and A: Peaceful Poses

About: Breathing Room

Item Description: Belk

When writing for Lowe’s, we try to convey a simple and clear message with a strong call to action.  Here are some examples of my copy for banners for www.lowes.com and a home auditing tool for one of the sitelets:

Memorial Day Banner

Healthy Home Quiz

Cooling Products Banner

Home Audit Tool